AI support that
holds weight.
Senior, hands-on help for teams past the demo phase. Strategy that ships, projects that survive production, and a complete case study published for every engagement — so you can inspect the work before you sign.
Full projects, source included.
client data scrubbed · method stays open
Three ways to work together.
Fractional & Retained Advisory
A senior operator on call. Architecture reviews, hiring help, vendor sanity-checks, and a steady hand when the hype cycle spikes.
AI Strategy
Where AI actually pays off — and where it's a trap. A prioritized roadmap in plain language, sized to your team, that holds up in front of your board and your engineers.
Special AI Projects
Experiments you want to run, projects you want delivered, fully documented.
I’m Phil, and most of the job is demystifying.
Ten years in robotics/machine learning, followed by another ten in product leadership. I’ll give you a sharp opinion when it’s earned — often that your first project should be smaller and more boring than planned — but the real work is translating technical reality into a decision you can defend. Pragmatic, rooted in doing, hype-proof.
Publishing the entire case for every engagement keeps me honest and hands you something rare: proof of exactly how the work gets built, before you commit a dollar.

Do you really publish everything?
Every engagement ships with a full case study — architecture, prompts, evals, and the decisions behind them — published openly. Client data is scrubbed; the method stays in the open.
Who do you work with?
From non-technical SMB owners to enterprise execs and CTOs. The common thread is people wanting pragmatic advice or delivery that isn't hype-based but actually running.
What if we just want an expert we can run things by every now and then?
There is a retainer model for fractional or smaller advisory work. It makes it easy to know I'm around and will answer quickly and completely as needed. We set the fair use terms together.
Do you run workshops?
Yes — half-day or full-day workshops to build AI strategy and/or create a solid intuition for executives and business owners so they feel more confident making decisions.